UX & Graphic design
As a UX designer with a background in graphic design, I’m dedicated to creating user-friendly designs that not only look good but also serve their intended purpose effectively.
Hello there!
I'm thrilled to share with you some of the work that I'm truly proud of. Take a look and feel free to let me know what you think.
Please note that my portfolio is still a work in progress, and I'll be adding more projects in the coming weeks.
Thank you for your interest!
Revitalize the Sports Interaction brand
Redesign the Sports Interaction brand identity to give it a fresh, modern look that appeals to the target audience. The process included changes of the logo, typography, color palette, and other visual elements.
Sports Interaction Design System
A set of standard components and styles to be used within Sports Interaction products, including how and why each should be implemented.
Redefining the Sports Interaction style
A visual style that would be scalable, sharable and easily reproduced on a wide variety of media.
Who have I worked with
Avid Gaming
Dublin Ireland Mar 2018 - Present
UX Design
Revitalizing the 'Sports Interaction' brand. Evaluate the products and company details to create new style guides and present alternative styles and dashboard designs.
Researching the target audience, competition, and industry trends. Analyse what has worked in the past, what hasn't, and what opportunities to take advantage of.
Define the brand identity: Clarify what the brand stands for, its unique proposition and personality.
Concept development: visual elements like color palettes, typography, and imagery, as well as messaging and tone of voice.
Design and testing.
Rollout across all touchpoints, including the website, marketing materials and social media channels.
Work with UX team and developers to create and implement a Design System. Responsible for ensuring communication between designers and developers to improve and maintain the system continuously.
Work closely with Designers, Product Managers, Software Engineers, Marketing, Customer Service and other stakeholders to help define and deliver new features as well as improve the existing components and products - this involved creating wireframes, mock-ups, or prototypes to help visualize the changes.
Amazon
Iasi, Romania Mar 2014 - Oct 2016
Visual Design
Designing marketing and promotional materials including but not limited to email campaigns or off-site banners, maintaining high productivity, quality standards and meeting turnaround time targets;
Propose user-centered designs by integrating style guides, creativity, customer feedback, site metrics, and usability findings;
Propose and maintain detailed templates and specifications for all use cases;
Work closely with Art Directors, photographers, copywriters and site merchandisers to help ensure quality control. Exhibit an ability to follow the creative lead as expected, and also contribute to push the creative envelope in a constructive, memorable way with the customer in mind;
Act as a Subject Matter Expert for visual design for more design categories, helping resolve customer queries, as well as training and mentoring new employees.
Retouch
Perform retouch for digitally-submitted images on the European Amazon websites against Amazon’s website standards by using Photoshop. • Follow documented processes for retrieving, retouching and uploading product images from a variety of sources.
Mindmap
Dublin, Ireland Dec 2016 - Mar 2018
Graphic Design
Creating visual concepts and designs that communicate the intended message of the advertisement for different clients. I worked on a variety of projects, such as print advertisements, digital ads, billboards, packaging designs, and more.