Hello there!
I'm thrilled to share with you some of the work that I'm truly proud of. Take a look and feel free to let me know what you think.
Please note that my portfolio is still a work in progress, and I'll be adding more projects in the coming weeks.
Thank you for your interest!
UX & Graphic designer
As a UX designer with a background in graphic design, I’m dedicated to creating user-friendly designs that not only look good but also serve their intended purpose effectively.
Who have I worked with
Farmavet
Bucharest, Ramania April 2024 - Present
Graphic & UI Design
As the primary designer for the Loyalis brand at Farmavet, I play an essential role in shaping and developing the brand’s visual identity across multiple platforms. My focus is on creating cohesive and compelling designs that reflect the brand’s vision of blending science and nature to elevate pet care. While my main responsibility is the design strategy for Loyalis, I also support the Farmavet team by lending my expertise to additional projects, contributing to Farmavet's reputation for high-quality, consistent, and visually engaging marketing materials.
Key Responsibilities:
Brand Development & Strategy for Loyalis:
Conceptualize and develop the Loyalis brand identity, incorporating core design elements that represent the brand’s mission and values.
Build a cohesive visual language for all brand assets, including product packaging, logos, typography, color palette, and brand guidelines.
Design a variety of marketing materials—print ads, banners, brochures, and in-store displays—that capture the brand’s essence and connect with its audience.
Digital Design & E-commerce Support:
Create layouts and visual elements for the Loyalis website, ensuring a user-friendly, aesthetically pleasing, and on-brand digital experience.
Develop e-commerce visuals, such as product photos, icons, and category pages, to enhance user engagement and conversion rates.
Collateral and Marketing Assets:
Collaborate with the marketing team to produce impactful visuals for both digital and print channels, including email campaigns, social media, and promotional banners.
Support the visual design of projects for other Farmavet brands or initiatives as needed, bringing consistency and creativity to all areas.
Collaboration & Project Alignment:
Partner with the marketing, content, and product development teams to ensure that design strategies align with business goals and project timelines.
Stay informed on industry trends and design innovations, continually bringing fresh ideas to maintain brand relevance and visual appeal.
Avid Gaming
Dublin, Ireland Mar 2018 - Oct 2023
UX Design
As a UX & Visual Designer at Avid Gaming, I played a key role in revitalizing the Sports Interaction brand, shaping its visual and user experience across multiple platforms. My responsibilities included evaluating and redesigning the brand’s style guide, developing alternative visual styles, and designing new dashboard layouts. Additionally, I collaborated closely with UX designers and developers on UI/UX projects, supporting brand identity decisions and contributing to a cohesive Design System that improved both usability and aesthetic cohesion across products.
Key Responsibilities:
Brand Revitalization and Visual Design:
Redesigned the Sports Interaction brand by evaluating existing products and defining new visual styles, color palettes, typography, and imagery to reflect its unique brand personality.
Developed cohesive style guides and visual elements across all brand touchpoints, including websites, marketing materials, and social media channels.
UX Research and Strategy:
Conducted audience research and analyzed competitor and industry trends to inform design strategies and identify new opportunities.
Evaluated past designs to understand what worked, what didn’t, and to uncover areas for improvement, ensuring a user-centered approach.
Brand Identity Definition:
Defined the brand’s unique proposition and personality through concept development, establishing tone of voice and messaging that aligned with visual elements.
Worked closely with stakeholders to ensure all brand expressions—from digital experiences to print—were consistent and on-brand.
Design and Prototyping:
Created wireframes, mock-ups, and prototypes to visualize proposed changes and improve existing components and product features.
Tested and refined designs based on user feedback, usability findings, and site metrics, ensuring the best possible experience for the target audience.
Design System and Cross-Functional Collaboration:
Collaborated with UX designers, developers, and product managers to establish and implement a scalable Design System for consistency across products.
Facilitated communication between designers and developers, helping to maintain and update the Design System as needed.
Partnered with Designers, Product Managers, Software Engineers, Marketing, Customer Service, and other teams to bring new features to life, ensuring they aligned with both business objectives and user needs.
Mindmap
Dublin, Ireland Dec 2016 - Mar 2018
Graphic Design
Revitalizing As a Graphic Designer at Mindmap, I contributed to an agency known for its specialization in medical marketing across Ireland and the UK. I developed impactful visual concepts that supported Mindmap's mission to deliver high-quality, engaging advertising solutions to clients within the medical field and beyond. I worked on diverse projects, translating client needs into compelling visual narratives that aligned with their brand and market goals.
Key Responsibilities:
Concept Development: I crafted visually engaging and brand-aligned advertisements for a range of clients, particularly within the medical industry. My work included creating print ads, digital campaigns, and billboards that effectively conveyed the intended message to target audiences.
Digital & Print Design: Design of various assets, including web banners, social media visuals, brochures, and packaging. Each design was customized to meet the unique needs of digital or print media while adhering to client branding and industry standards.
Brand Consistency: Collaborating directly with clients and account managers, I ensured that each design reinforced brand messaging and resonated with the target demographic. I contributed insights on how visuals could enhance engagement, especially within the medical marketing context.
Collaborative Project Execution: Working alongside copywriters, marketers, and project managers, I helped bring cohesive, timely campaigns to life. My role involved brainstorming creative ideas and contributing visual expertise to agency projects.
Production Preparation: I ensured all files were production-ready, performing tasks like color correction, resolution adjustments, and quality checks to guarantee high standards across all outputs from digital ads to print.
Amazon
Iasi, Romania Mar 2014 - Oct 2016
Visual Design
As a Visual Designer at Amazon, my role was centered on creating high-quality marketing and promotional materials, adhering to Amazon's brand standards while balancing productivity and creative innovation. I collaborated closely with cross-functional teams to deliver engaging visuals that enhanced customer experience across Amazon’s European sites.
Key Responsibilities:
Marketing and Promotional Design:
Designed a range of marketing materials including email campaigns and off-site banners, ensuring consistent visual quality and adherence to Amazon’s brand guidelines.
Integrated style guides, user feedback, site metrics, and usability findings into designs to enhance user engagement and drive effective communication.
Template and Specification Development:
Developed and maintained detailed templates and specifications for various design use cases, streamlining workflow and ensuring consistency across all materials.
Collaboration and Quality Control:
Worked alongside Art Directors, photographers, copywriters, and site merchandisers to ensure the quality and alignment of visual assets.
Acted as a supportive team member, following the creative direction and proactively contributing innovative ideas to push creative boundaries with customer-focused designs.
Subject Matter Expertise and Mentorship:
Served as a Subject Matter Expert for visual design across different categories, assisting with customer inquiries, and training and mentoring new team members to uphold quality standards.
Image Retouch
Performed retouching on digitally-submitted images for Amazon’s website, using Photoshop to ensure they met the quality standards.
Followed standard processes for retrieving, editing, and uploading product images from various sources, ensuring consistency and high-quality visual representation across product listings.
Brand Identity Development
Created a cohesive brand identity for Loyalis, focusing on the bond between pets and their human friends. The goal was to build a look and feel that reflects the brand’s scientific yet caring approach.
Revitalize the Sports Interaction brand
Redesign the Sports Interaction brand identity to give it a fresh, modern look that appeals to the target audience. The process included changes of the logo, typography, color palette, and other visual elements.
Sports Interaction Design System
A set of standard components and styles to be used within Sports Interaction products, including how and why each should be implemented.
Redefining the Sports Interaction style
A visual style that would be scalable, sharable and easily reproduced on a wide variety of media.